A Year of Legacy, Lights, and Limitless Ambitions

2024: A Year of Movement, Magic, and Milestones

The BFA Agency didn’t just exist in 2024—we thrived, dominated, and redefined what it means to be a creative force in Africa and beyond. From shaping the cultural zeitgeist to creating global platforms for our talents, this was a year of breakthroughs, bold steps, and big wins.

The Stage Belonged to Our Stars

Davido: In 2024, the icon took his craft and influence to unparalleled heights. Grammy nominations marked just the start. Tracks like Kante and his electrifying feature on Chris Brown’s Hmmm showcased his versatility, while sold-out concerts and the renewal of his Martell partnership redefined branding in Afrobeats, setting a new gold standard for the genre.

Alhan Islam: A year like no other for Alhan Islam. She took the global stage by storm, performing at COP28 and other international platforms to champion African culture, women’s empowerment, and peace. Her foundation, CURE, became a beacon for cultural revival, bridging generational divides and inspiring action.

William Troost-Ekong: The defender didn’t just make history; he led it. From captaining Nigeria’s Super Eagles to being nominated for FIFA’s Best Men’s 11, William showed that leadership extends beyond the pitch. The Troost-Ekong Foundation launched with a star-studded charity football match, blending philanthropy, sports, and community impact.

Angel Smith: Angel Smith extended her influence, lending her charisma and relatability to major brands like Itel and AR Accessories. Her work highlighted the power of authenticity in connecting with audiences across platforms. Angel’s ability to merge creativity with influence kept her at the forefront of brand campaigns, making her a trusted voice in lifestyle and tech spaces.

Rising Stars Redefining the Game

Toyé: The “YOLO Apostle” lived up to his name. Fresh off releasing his album Wahala in Paradise, he embarked on the Wahala in America tour, performing in iconic venues across the U.S. alongside Afrobeats legends like Davido. His Lagos Fashion Week debut underscored his boundary-breaking presence. Toyé’s mix of raw, relatable lyrics and infectious beats made him a cultural phenomenon this year.

Minz: A storyteller at heart, Minz gave fans By Any Minz Necessary, an album that solidified him as a leader in Afrofusion. Featuring collaborations with Davido, Boj, and Blaqbonez, the project became an instant classic. His performance at Lagos Fashion Week and his global acclaim confirmed that Minz isn’t just a musician—he’s a movement.

Natse Jemide: From the silver screen to the sound booth, Natse’s 2024 was one for the books. His feature in the movie When Love Strikes showed his acting prowess, while his single Call Me When You’re Lonely resonated with fans worldwide. Natse is proving to be a force capable of dominating multiple creative spaces.

Dice Ailes: With the release of new music and his involvement in shaping Afropop narratives, Dice Ailes added his unique touch to the year. His innovative approach to music and visual storytelling kept fans and critics captivated.

Business Moves that Shifted the Culture

The BFA Agency made waves not only through its talents but also through strategic collaborations that redefined industries.

• Sports and Entertainment: BFA Sports partnered with the Troost-Ekong Foundation for a historic charity football match, uniting legends, celebrities, and fans for a cause that transcends the game.

• Additionally, the launch of PFL Africa heralded a new era for combat sports, with Francis Ngannou leading the charge.

• Brand Collaborations: Davido’s renewed partnership with Martell set a new standard for luxury branding, while our collaborations with Puma Nigeria and Lagos Fashion Week highlighted a seamless fusion of fashion, music, and culture, redefining the art of storytelling through brand synergy.

• Empowering Narratives: Through CURE and other initiatives, Alhan amplified African stories on global stages, proving the power of authentic representation.

Reflections: The Challenges that Made Us Stronger

This year wasn’t without its struggles. Balancing global projects, navigating shifting industry landscapes, and maintaining creative integrity tested our resolve. But through it all, we emerged more focused, driven, and inspired to make a lasting impact.

The Path Forward: 2025 and Beyond

As we step into 2025, we’re not just looking ahead—we’re building futures. The BFA Agency remains committed to amplifying African talent, breaking barriers, and setting the standard for excellence in entertainment, sports, and culture.

To our talents, partners, and fans: this journey is as much yours as it is ours. Here’s to the stories yet to be written.